Speakers College 1: Stronger ties. Connect to yourself, your audience and bookers more easily.

Speakers College 1 - 2020 1David Martins: what speakers need to connect with their audience

Davids training workshop for speakers is based around a very simple tool that he created called Speak-the-Rainbow™, a fun and original method using the seven colors of the rainbow to explain what speakers need to connect with their audience: red emotions, orange energy, yellow joy, green hope, blue vision, indigo depth, and purple soul.

Experienced speakers will see their content and delivery in a new light once they discover these elements and those that are just starting their journey to bigger stages will find this method brings them more poise, confidence, and impact as a speaker. It is also an excellent tool for reducing preparation time as it offers an easy to remember filter to assess a speech with.



Speakers College 1: Stronger ties. Connect to yourself, your audience and bookers more easily. 1Philippe Boulanger: How to move faster in your speaking business with unexpected resources

Philippe’s specialties and expertise are hot news: innovation, artificial intelligence, disruption, growth, change and risk management by experimentation, to name just a few. Workng for companies such as Apple and Sony. Philipe is used to make decisions fast and to act as fast. There is an underlying mindset and behavior to understand in order to move fast. Philippe is going to unveil how you can benefit from his experience as a speaker.



Maria Franzoni: why certain speakers seem to get the majority of the paid speaking opportunities? 

Speakers College 1 - 2020 2Have you noticed that certain speakers seem to get the majority of the paid speaking opportunities? You could say that everything follows the 80/20 principle but in fact we’ve found it’s more like 90/10 when it comes to speaker bookings.
Maria Franzoni’s team at MFL is a licensed office of The London Speaker Bureau, named by the International New York Times as the “only global speaker bureau”. LSB has 25 international offices in 18 countries. Our small but mighty team at MFL represents 8% of their global turnover. And they’ve been looking at the global numbers ….

Did you know that The London Speaker Bureau group of companies has four thousand four hundred speakers on its roster? That might sound like a lot, but actually it’s not the largest roster in the industry. Last year 866 of those speakers were booked by the bureau. But many of those only once. 45 speakers out of the 4400 took 80% of the bookings!

Do those speakers share any particular attributes? Do they do something different to other speakers? What is it that makes them so bookable?

Maria have looked into this and found four key areas where these speakers excel, and she is going to share these with you …..



Speakers College 1: Stronger ties. Connect to yourself, your audience and bookers more easily.Frank Garten: effective cross cultral communication
Speaker and author Frank Garten’s main topic deals with Intercultural Effectiveness and Diversity. He designs and facilitates leadership development programs for international companies, and helps people break out of their comfort zones and release their personal leadership.

He helps teams work with suppliers, customers and partners from other cultures. With very practical tips and guidelines the quality of communications within (virtual) teams can easily be improved, and intercultural differences can be overcome.

“I help people to bring clarity in their conversations at work. I help teams to discuss the undiscussable and improve the quality of their dialogues.”





16.00 – 16.10  Welcome by Jan van der Spoel
16.15 – 17.30  David Martin
17.30 – 18.45  Philippe Boulanger
18.45 – 19.15  Sandwiches
19.15 – 20.30  Maria Franzoni
20.30 – 21.30  Frank Garten
21.30 – 22.00  Networking